Our Approach to Advertising
In the service based industries, we find that our clients typically follow one of two approaches: creating a brand around their business, or creating a brand around themselves. Accordingly our approach to advertising and writing for our clients is centred around these two approaches.
Advertising Your Business
In advertising your business, the focus is on your team, your facilities and your ability to service the local community. For these types of businesses, we write copy for your:
- websites
- brochures
- newsletters
- advertisements
The purpose is to attract and retain customers. For a business that offers multiple services like a natural therapies centre, a small accounting firm or a local legal practice, your business is your brand and it absolutely essential to promote your brand through these methods to create brand awareness and most importantly, generate leads into your business.
Advertising You
In advertising you, the focus is on your individual experience, your unique ideas and your ability to deliver on specific results. For the 
individual, we write copy through the creation of valuable information products like:
- Research papers and reports
- Tutorials, courses and manuals
- Books, booklets, magazines, articles
- Multimedia including CD’s, DVD’s, Podcasts, and Presentations
The purpose is to inform and educate your prospects about your expertise by addressing their most pressing problems whilst simultaneously promoting your solution. This is a must for consultative based businesses, like trainers, speakers, coaches and other educators, as well as the more entrepreneurial business owners. When your brand is you and not the name of your business then your advertising is for the purpose of demonstrating expertise, credibility and generating highly qualified leads.