About Getting On Track
Getting On Track is founded by Nikhil and Shreeti Rughani – a husband and wife team who write copy and information products for small to medium service-based businesses.
For an SMB their product is their expertise, and the delivery of their service. However when it comes to advertising, they often don’t know where to start. It’s very common that business owners will make back less money out of what they spend on advertising.
This doesn’t need to be the case.
At Getting On Track we help with our clients by focusing on developing their sales and marketing materials.
Our Vision
Our vision is to be the inspirational leaders in advertising for small to medium service based businesses.
So we have visions of grandeur, and we’re not ashamed to admit it. To be a leader in any industry means that we have to deliver outstanding service, build strong relationships, and deliver a standard of work that places us at the top of our industry.
This not only inspires us, but we also aim to inspire our peers and our clients, and so we are openly committed to this vision.
Our Mission
Our mission is to use our creative resources to provide a superior service for small to medium businesses, and to do this with pride and enjoyment.
We believe that if we are good at what we do and we enjoy what we do, we should keep doing it because it raises the quality of our work – and that can only be a good thing for our clients.
Creativity is at the heart of what we do – it is our ideas, our passion and our joy that help us to deliver an outstanding product to our clients – and we feel that this is a win-win situation.
Our Approach
Our two-level approach is to work with service-based clients, to develop and capture their unique expertise and create powerful, compelling sales copy, and response driving information products.
The two-levels of our approach are:
Advertising your business, which sets your business apart from other businesses through attraction, frequency and retention pieces.
Advertising you, which positions your expertise to your market and educates your prospects whilst simultaneously selling you as a solution.
This obviously means that we can’t work with every business, however we do enjoy working with like-minded business owners who are forward-thinking and open-minded and we are committed to partnering with them and helping them be successful in what they do.